MONETIZATION SECTION B.

Before you even think about how to monetize social media, you should think about your target audience. Rather than trying to be everything to everyone, you need to shift your thinking to a customer-centric approach. This is based on the simple reality that trying to reach as many people as possible in a world where we're so used to personalization and tonnes of competitors can look like you're taking a stab in the dark. You may have millions of followers, but it counts for nothing if none of them are genuinely engaged. It's better to have a few engaged users who get what you do and buy into it than having loads of fake or irrelevant followers who don't.

To build your community, you need to choose

your niche wisely. Every brand needs a purpose and an opinion and to choose a target demographic that aligns with those factors. It doesn't matter how small or specialized your niche is - there will be people out there who want to be a part of it, and social media provides the means to reach them. Once you've chosen your niche and defined your ideal customer, you'll be able to create content that speaks directly to their desires and pain points.

It's important to not get bogged down by vanity metrics or losing yourself in simply growing your followers. The reality is, you could have a thousand followers - but if v aren't your ideal client or customer and not speaking their language, then it wont.

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aren't your ideal client or customer and you're not speaking their language, then it won't mean much when you're trying to sell your product or service.

Optimizing your social media profiles for monetization success

B

Attract More Custom

Before implementing our tips on monetizing social media, it's important to double-c' that you have all of the basics in place.

Get Great Reviews Attract More Customers.

Before implementing our tips on monetizing social media, it's important to double-check that you have all of the basics in place first

Things like ensuring your profile and cover photos are optimized with relevant images. Is it clear to your audience what you do? Does your cover photo have a phrase that sums up your service in a single sentence or are you using a random image that doesn't have much relevance? Does your profile or page have a history of strong content? By this, we mean how long ago did you last post any content- is it up-to-date? Does your content have any relevance to your audience's specific pa points? If your page is established thi be the case anyway, but f you're creating a  

your service in a single sentence or are you using a random image that doesn't have much relevance? Does your profile or page have a history of strong content? By this, we mean how long ago did you last post any content - is it up-to-date? Does your content have any relevance to your audience's specific pain- points? If your page is established this should be the case anyway, but f you're creating a new page or profile from scratch, we'd suggest waiting a few days to grow some content out around the page before attempting to grow it

If you're posting a lot of content - is it driving engagement? If not, is this because the content is too broad, or is it that you're posting content at times when your ideal audience isn't online. Part of it could be because Facebook and Instagram are constanti changing their algorithme hut it's alen worth. Click the link to continue with section c

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